Case Study

Case Study: Higher Achievement Digital Fundraising

Post by
Kelly O'Donnell

The Challenge:

Higher Achievement was about to finish a major government grant and needed to bridge the gap of lost funding through digital initiatives.

The Solution:

  • Redesigned donor-centric website
  • Comprehensive digital marketing and fundraising strategy
  • Peer-to-peer strategy and implementation plan
  • Monthly Giving Program
  • Year-End Digital Fundraising Appeal

The Result:

Developed comprehensive digital strategy including peer-to-peer, email & mail campaigns, and monthly giving that raised over $150,000 in year one.

National Year End Appeal Letter
DC Year End Appeal Letter
Email Year End Appeal Theme
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