Case Study

Case Study: Designing Dreams Executive Director

Post by
Kelly O'Donnell

The Challenge:

Designing Dreams is a grass-roots start up nonprofit without full time staff or an active volunteer base. Designing Dreams was seeking support in operations, fundraising, and programmatic scale.

The Goal:

To build a scalable non-profit organization with a strong fundraising pipeline and programmatic expansion plans.

The Result:

  • Revised the mission, vision, branding, and completed a website overhaul
  • Created the first 3-year strategic plan with operation plan
  • Established and managed the first Board of Advisors while restructuring the Board of Directors
  • Strategized, implemented, and managed the first fundraising plan including; year-end mail & email campaign, monthly giving program, corporate sponsorship program, and grants strategy
  • Created a monthly giving promo video and a series of short mission videos
  • Launched the first annual print and mail campaign raising over $13,000 the within one month

Example of Brand Videos:

Example of Year End Appeal:

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